Sony maintains PS3, revenue targets despite setbacks

Out of Tokyo, Sony Corporation implicitly stated today that it has no plans to alter either targets for its PlayStation 3 video game console or its margins on the bottom line, in spite of recalls of laptop battery recalls and numerous setbacks on the PlayStation 3 production line.

“It is true that it took us some time to bring the PS3 to mass production as blue laser availability worked as a bottleneck,” Sony President Ryoji Chubachi told a media round table.

Referring to the company’s plans for end of the year and end of March 2007 shipments for the PlayStation 3, however, Chubachi said, “…2 million and 6 million are within our reach.”

Nevertheless, analysts commenting to the Associated Press persist in their skepticism that Sony will perhaps be unable to maintain production in the manner they deem necessary for the company to meet its fiscal goals. Sony has admitted that the PlayStation 3 is its most important fiscal and strategic product for 2007, hence the continued scrutiny into even the least hitch in the gameplan.

Regardless of the seemingly renewed optimism and persistence on Sony’s part, the company’s shares inched up 1.8 percent at the news, adding to the fears of analysts and investors alike concerning the ability of Sony Corporation to deliver upon its promises.